What do you think is the reason behind these attractive, happy posters in food restaurants?
Are they helping your hunger or boosting your appetite, immunity? a BIG NO
It’s because these showrooms reflects and associates the other desires of life-style, beauty, recreation, glamour, success, freedom, money (that everyone craves for) through their foods.
Have you not heard the Domino’s Tag Line of creating a very strange connection of PIZZA or so called unwanted, expensive Pizza with Life i.e. –
- ‘Yeh hai celebration ka time’– means..This is the time of celebration
- ‘Decorate the crust of your rishtas with toppings of happiness’ – means..Decorate the crust of your relationship with toppings of happiness (but yes you must pay for those toppings and the more you pay, more happy you will be)
- Happiness Home Delivered – This is the most interesting one and I think that what else are we waiting for? Just Happiness..
Friends, I am visiting these restaurants for a long time and what I am observing is the ever-growing glamour appearance but deteriorating hygiene and taste. Food is now a business commodity delivered via labors without any reverence.
Another of my experience of Cafe Coffee Day, Barista & Costa Coffee. I have spent thousands of rupees in these restaurants. But the pleasure and taste that I get now in a Rs. 6 ($0.12) tea made by my local tea stall is far spiritual and rejuvenating than an artificial $2 machine tea they give (which just sucks me at times).
I am not denying the success of these brands but there is a worthless price it imposes on innocent, hypnotized consumers (via their very expensive, tasteless products) on the name of same lifestyles (via advertising) for making profits.
Took some mobiclicks of – Haldiram’s, McDonalds, KFC to share with you.